Email Newsletter Design | Constant Contact

What makes the perfect email newsletter? It’s an email that gets delivered, opened, and read—then initiates action from the reader. Here’s how to achieve real results from your email marketing.

Read our How to Design the Perfect Email Newsletter Guide.

Get your email delivered

The first step to a successful email? Delivering it to your customer’s inbox. After all, it doesn’t matter how well designed an email is if it gets bounced back or sent to a spam folder. Here are three quick tips:

Keep attachment sizes below 10mb. If you use Constant Contact, we’ll host the attachments for you.
Don’t use a single image as the body of your email. That’s a common tactic used by spammers.
Include a link to unsubscribe. It’s the law—and it’s automatically added to all Constant Contact emails.

Ready to get your emails delivered? Get the Email Newsletter Guide »

Get your email opened

What makes an email stand out? It starts at the inbox, before your customer even clicks to open. First impressions matter—so make it count. Here are three quick tips:

Use a ‘from’ name and email address customers will recognize, like your name and business name.
Keep subject lines compelling and concise—ideally 50 characters, or less for mobile devices with short cutoffs.
Write 5-8 words of preheader text that appears below the subject line in mobile inboxes.

Ready to get your emails opened?
Get the Email Newsletter Guide »

Get your email read

Where are most emails read? On a mobile device. So before you dig into fonts and colors, make sure your email will actually work on your customer’s smartphone or tablet. Here are three quick tips:

Pick a template that works well on a mobile device. Constant Contact offers a range of mobile-responsive options.
Put your logo at the top of your message. Branding your email ensures your business stands out in a crowded inbox.
Keep it simple and professional. Too many fonts and colors will make your email hard to read.

Ready to get your emails read?
Get the Email Newsletter Guide »

Get your readers to act

How do you engage customers? It’s all about time. Your readers don’t have much of it—which means your email marketing better work fast to turn engagement into action. Here are three quick tips:

Choose images carefully. A recent analysis shows that emails with 1-3 images see the highest click-through rates.
Keep your email copy clear, crisp, and scannable. Most customers don’t read emails word for word.
Use one primary call to action and put it near the top of the email. Don’t force your customers to scroll for that next step.

Ready to get your readers to act?
Get the Email Newsletter Guide »

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Email Newsletter Design Tips

Create email marketing that gets read—and gets results.

What makes the perfect email newsletter? It’s an email that gets delivered, opened, and read—then initiates action from the reader. Here’s how to achieve real results from your email marketing.

Read our How to Design the Perfect Email Newsletter Guide.

Get your email delivered

Get your email opened

Get your email read

Get your readers to act

Email Newsletter Design Tips

Create email marketing that gets read—and gets results.

What makes the perfect email newsletter? It’s an email that gets delivered, opened, and read—then initiates action from the reader. Here’s how to achieve real results from your email marketing.

Read our How to Design the Perfect Email Newsletter Guide.

Get your email delivered

Get your email opened

Get your email read

Get your readers to act

Get ready to improve your email marketing

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